Culture – Pike & Hurricane

The Power of Memes: More than Jokes

Franziska Fink — Sat, 10 Jul 2021 11:00:57 +0000

No one really can explain how they have developed, and everyone will define them differently. Yet, they have altered our discourse within the digital arena fundamentally, and by that subsequently created a whole new way of how (online) communities are formed: Memes. Images, usually accompanied by a brief and well-pointed text, are basically digital jokes, and the uncontested form of humorous communication across all of our social media platforms.

Memes exist in all imaginable formats, serving all kinds of humor and satire in regard to… well, everything and nothing. Which is what is making this entire online phenomenon so particularly hard to explain, especially to non-digital natives. “What are you laughing at?” is a question commonly asked by parents when their kids are scrolling through the latest memes plastered all over their Instagram feed. But when these poor parents then take a look themselves, instead of a smile, bafflement spreads over their face, followed by the innocent question what those “memes” are and why they seem to be so entertaining?

In this lies the whole essence of how memes function and how they create a novel sense of belonging. Because they often serve a particular form of humor, that itself is intertwined with specific events, groups and topics, they are exclusive in the way that not everyone can relate. Not everyone (not just your mom) gets the joke. But if you do laugh, you automatically belong to a community that shares more or less the same perspective of the world or, at least, has the same humor and interests, as general as those might be.

In contrast to what the general public might think, the concept of a meme was not introduced by a 13-year-old Influencer, but by evolutionary biologist Richard Dawkins. Dawkins however did not come up with the online memes as we know and love them today, the word “meme” rather originated with his 1976 publication The Selfish Gene, a book about evolution in which Dawkins uses the term to refer to cultural entities. According to his initial definition, a meme is the cultural analog of a gene: “Like genes, memes spread, and, in their spreading, they take on a life of their own. Genes make up organisms and memes make up cultural agglomerations of organisms.”

Funnily enough, Dawkins’ 45-year-old definition also perfectly describes the memes that are nowadays generated, uploaded and shared millionfold in our social media feeds as well as their way of how they contribute to the forming of our identities.

The ancient Greek saying “Show me your friends and I will tell you who you are”, means in 2021 “Show me the Instagram accounts you follow and I will tell you who you are” (obviously, there is a corresponding meme for that!).

This observation has not gone unnoticed in academia either. Elizabeth Cantalamessa, a scholar working on memes at the University of Miami states that “memes work with ideas, including complex socio-political ideas […] They can be a way of orienting oneself in the world.” This also includes any form of political orientation. Cantalamessa mentions in this connection the rise of intersectional and feminist meme communities.

The memes that originate from communities like these differentiate themselves by using them not just for internet humor but to address complicated issues of race, class, gender, and politics. The virtual communities consuming these memes then use them to build a sense of belonging and unity among their members. What is crucial to understand however, is that when members create such content, they not only express group identity and experiences, they are much more “creating a polyvocal discourse in which various ideological standpoints are expressed”, as Ryan Milner, an Associate Professor of Communication at the College of Charleston, writes and by that partake in norm formation which also finds application in our analog world.

This transition of norms from the digital to the real world is captivating because it openly challenges the way norms have been traditionally created and spread. Finnemore and Sikkink, scholarly coryphées in the field of international politics, have long held the most popular explanation of how norms emerge and spread. They describe the “life cycle” of an international norm to have three stages: emergence, cascade and internationalization. Finnemore and Sikkink’s theory implies that a norm usually emerges among dominant norm makers and is then distributed within the system until it reaches a universal acceptance.

Memes however are now democratizing this process, dethroning the dominant norm creators and allowing every ordinary person with a smartphone to participate in the process of norm formation. It does not even require them to play an active role and create memes themselves, it suffices if they share them in their network and help them gain popularity and thus, leverage.

Such new and participatory forms of digital technology have hence facilitated a dramatic shift in minorities’ accessibility to public discourse. They have enabled virtual public spaces to become signiﬁcant sites for collective identity formation, on which especially marginalized groups have found a place to voice their interests and to create narratives that deviate from the dominant hegemonic line (Gal and Kampf).

So, memes are definitely more powerful than the average consumer might think. Regardless of their power, they should not be overthought too much. Sometimes, you just need a good laugh and that is what they are here for as well

Related articles:

Information Overload

Hitting the (Pay)wall

Photo Credits:

By Asterfolio on Unsplash

By Leon on Unsplash

By Karsten Winegeart on Unsplash

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The Battle of the Grandmasters

Franziska Fink — Tue, 23 Mar 2021 17:10:56 +0000

Whilst reading a newspaper, one will often stumble upon catchy headlines such as “What Is the End Game of US-China Competition?” (The Diplomat), “Russian lawmaker on US-China power game: Don’t play us ‘as a card’” (Nikkei Asia) or “Erdogan’s great game: The Turkish problem on the EU’s doorstep” (The Financial Times). Each of these examples makes use of a metaphor depicting politics as a game of some sort. Of course, those headings are phrased as enticing as possible to win the reader’s interest. But by the same token, they subtly (and, most likely, unintentionally) reveal a core feature of political theory and practice.

It is not by a whim of nature that state leaders, transnational corporations and even whole nations are repeatedly referred to as “players” within the discourse of global politics. There is even an entire political and economic theory which is built around the analogy of politics as a game, the classic game theory. Scholars of International Relations, for example, make frequent use of this theory to showcase how international conflict and other political phenomena occur as a result of decisions made by people.

This politics-as-a-game allegory is even further underpinned by one of the oldest and most successful games known to humankind. Chess, which used to be especially popular among the Shahs of Persia and has since enjoyed great renown as a sophisticated leisure time activity of known politicians and state-leaders (Napoleon, Queen Elisabeth II, Willy Brandt and Jimmy Carter to only name a few), is currently enjoying a revival even outside political circles (which, to be fair, might have to be accredited to the less sophisticated leisure time activity of us mortals watching The Queen’s Gambit on Netflix, an exceptionally well-made show that follows the life of an orphan chess prodigy, Elizabeth Harmon, during her quest to become the world’s greatest chess player).

Chess is often described as a battle-game, during which both players are attempting to beat their opponent by taking down the king. But the king is of course very well protected and in order to get him into a position from which he cannot flee anymore (to put him in checkmate), you need to move around your pieces on the board tactically and follow a thought-through strategy. It is important to think long-term and often it is an enduring, nerve-racking process during which many victims and losses will occur.

Basically, chess is a miniature version of world politics. This might explain its frequent use among journalists, since the usage of chess terminology is an easy yet helpful way of breaking down complex events into vivid game metaphors. This comes in especially handy when trying to make sense of geopolitical issues.

Even though the Cold War was officially frozen for good by 1991, a new tension between the East and West has become more and more visible. With the difference however, that the Soviet Union has now been replaced by the new warily observed opponent of the US: China. Since 2013, China has massively invested into the establishment and expansion of its intercontinental trade and infrastructure networks. Within the framework of the One Belt, One Road initiative (BRI), China is subtly yet determinedly reaching for a shift in the balance of power among the world’s political players in its own favour. What on the surface seems to be nothing more than an infrastructure project, is actually an immense use of soft power executed by the Chinese state.

To translate this into the world of chess: If the US hegemony was the black king on the chess board, even though still well-protected by its many pawns of economic and military superiority, the white army, China, would be bringing its figures in a seemingly innocent, yet threatening position …

One of the many “points of attack” of the BRI that China is working on can be found in Nicaragua. Through a country that is rather rarely mentioned in the major international headlines, China is building a canal with the purpose of connecting the Atlantic and the Pacific Ocean. This is neither a new nor a groundbreaking project, since it has already been realized in close proximity to Nicaragua. The Panama Canal has the exact same purpose and has furthermore already been in place since 1914. Why are the Chinese building another one, you ask? Remember: in chess, no unnecessary moves are made. They all have a purpose and follow a grand strategy. In this case, it is to pose a direct threat to the US which is a great ally of Panama. Together, the American and Panamanian marine are securing the Panama Canal. So even though the canal itself is an internationally neutral corridor, its passage depends on the benevolence of the US.

Of course, as an ambitiously ascending superpower, China does not put up with that and instead simply builds its own canal.

Yet, Central America is not the only arena where the two world powers are settling their disputes. China’s massive BRI investments in Africa, for example, have been given much more attention in the international press coverage. It is nevertheless crucial to maintain a global perspective, in order to keep track of all the moves the two grand masters are making during this enthralling game of East versus West.

Related articles:

A game of chess at the Greek-Turkish border

Between waters: the dilemma of the Nicaragua Canal

Photo credits:

Putin vs Obama by Svenn Sivertssen (CC BY-NC-SA 2.0)

Bundesarchiv, Bild 183-76052-0335 by Ulrich Kohls (CC-BY-SA 3.0)

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